Motivational speaker Austin, motivational media

Who Is Cauveé?

Cauveé [kaw-vay] is the Founder of Cauvee LLC, a business built with the intention to help people live an inspired lifestyle.  As a lifestyle entrepreneur who loves to entertain and connect with people, he has learned the keys to success by using strategy to reverse engineer the objective.

So What Does That Mean?

If you have the right mental state and the strategy, you can do anything!  Literally.

My Story

I was raised in the small town of Richmond, IN, population 16,000.  In a community that was moderately liberal and a city that was a tight-knit community feel, I naturally connected with the “cool kids.”

Our high school was very “clique-ish,” as with most schools.  However, I had and still have a true passion and love for people. So I genuinely intermingled with different groups.  After making the conscious decision to become popular, I decided in middle school I would stand out and be different.

The Influencer Is Born

It is my belief that anyone, no matter how introverted, can learn the skills to become an outgoing extrovert.  After taking speech I learned the essential basics in high school on how to command an audience.  I learned that most people fear speaking in public more than death, advantage Cauveé I thought.  While in 8th grade, I traveled to Huber Heights to make music with my mentor Leon “Oui” Salahuddin learning the steps to create a song.  Travelling back and forth from Richmond to Ohio I found that I was the only person in Richmond who was doing music at a “professional” level.

Professional meaning, printing and pressing CDs, getting my product in the hands of anyone who would listen.  Sophomore year I released my first single, Bob Ya Head, which was an instant hit.  We sold 200 copies in a week.  Fast forwarding to senior year, for my P.I.G. (project in government) project I persuaded my teacher, Mr. Weir to allow me to headline, promote and produce a concert in Civic Hall Theatre for my project submission.  Capacity 1,200.

"Fame" Comes Early

I knew from an early age that the Hip-Hop influencers of that decade (Master P’s and No Limit) were getting their capital from selling drugs on the street.  I knew that was not going to be the way I was going to build my brand.

All I knew was this music thing is something I love and I want to share it.  Initially, it was never about the money or fame, it was simply about passion and music. There’s different levels of fame, local, regional, national and global.  The instant local fame, however, went straight to my head.  The many possibilities!

Day of the concert.  Two opening acts later, I’m backstage and all I hear is the chanting of what sounded like a huge mob, “R-tistic, R-tistic, R-tistic…” they cheered which was sound to my ears.  I hit the stage, spotlight, and unbeknownst to me, the balcony and the bottom section of the theatre is packed out.  1,209 seats, over capacity.  I couldn’t believe it.  We charged $5 a ticket to get in and we helped the school raise money.  Great!  But what about me? Guess what though?  I didn’t earn a penny from the experience.

So I decided since I couldn’t get paid for the P.I.G. that I would duplicate my efforts at Ball State University.  Home of David Letterman.  Bigger and better  I thought.

What Failure Has to Offer

At some point, I decided if I wasn’t going to get into the drug game, I needed a way to earn $30,000 to reinvest and market my music.  We succeeded early.  If we could do 1,209 in Richmond with hustle, we could do it bigger in Muncie since it was 45 minutes away from Richmond.

With no fraternity or collegiate partners, strictly hustle, we booked the main theatre, Emens Auditorium for the event Diamond in the Ruff. published our event on the homepage of the website, which had never been done before by a student without organizational backing.  The regional newspaper Palladium-Item traveled from Indianapolis to Muncie to cover us for a feature story.  We thought, we’ll launch this on a day when the campus is event-dry and we will crush it!

We asked the director of Emens, Bob Myers, what’s the capacity?  3,500 he replies.  Ok great!  $10 a ticket, 3,500 seats to fill at a school that hosts 15-17,000 students.  We thought, we could definitely earn $30,000+ and we would be set.

Venture partners, such as the Multicultural Center made promises to help us with the promotion.  The campus was buzzing with excitement.  During passing periods after class, I would pass out flyers on the street to every student I could.  Some would even walk from across the street to ask, “Hey aren’t you that guy that’s doing the concert?” They asked.  Yes I replied.  “I can’t wait, I will be there,” was an ongoing response we heard from the Cardinal students.  We thought this will be like shooting fish in a barrel.

Day of the show.  One opening act Saydah concludes her segment of the show and starts getting the crowd pumped up.  I can hear the excitement and yelling of the crowd.  Flashbacks of Richmond Civic Hall theatre popping in my head backstage.  The auditorium goes pitch black, the movie screen drops from the ceiling, the spotlight opens with 4 dancers in camouflage suits, standing at salute in the aisle ways.  Music plays.  R-tistic enters from ground zero.  Crowd goes crazy.  How many people in attendance you ask? 333 tickets sold out of the  3,500, me…devastated.  But the show must go on!

Learn, Grow, Regroup & Pivot

For an event as a small local act, 300+ is an excellent turnout.  However, did we take a massive blow?  Absolutely!  Mentally, physically, and emotionally.  Our momentum and deposit bank fell depleted.  Our spiritual accounts were overdrafted.  What happened?  We immediately dropped out of Ball State that week.  We grew hungrier.  And life began a new…

So what happened next?  We grew our skills.  Suffering from an emotional flux we decided to move to east coast, living in Maryland for a year and moving back to the midwest, we moved to Columbus OH.  We decided to start working two or three jobs simultaneously.  We went from serving at restaurants-to-working for some of the biggest brands such as Dish Network, University of Phoenix, Google (subsidiary), just to name a few.  From 2005 to 2012, the seed was planted for us to master relationship selling as we continued to grow the R-tistic brand organically.  While working the 9-to-5, we put on more events under the umbrella company All Around Entertainment and learned event management, social media, booking, licensing and much more.

"What is life for if not our enjoyment?" - we lacked fulfillment."

Failures Are Only Life Lessons to Pivot

Funny thing is, I never envisioned this Cauveé [kaw-vay] brand you see before you.  Matter fact, Cauveé was my middle name and I hated it growing up.  I thought, why the f*ck do I have a french name and I am not french.  Hahaha, funny how things workout.

In 2006, I worked for my cousin’s SEO business and got my first real taste of entrepreneurship.  Yet I still sought after fulfillment and passion.  The R-tistic brand was at a standstill financially and wasn’t accelerating fast enough so I made a decision early I was going to stay independent as an artist (no record deal).

Gradually, I learned over time that if we truly desire success, we must study the successful.  I began to read books like Rich Dad Poor Dad by Robert Kiyosaki and Think and Grow Rich by Napoleon Hill.  Success was attracting me and I was attracting it.

Cauveé - The Movement Emerges

The more I studied, the more I learned.  The more I sought, the more I found.   Inspired by the Les Brown’s, and the Zig Ziglar’s to the Lewis Howe’s and the Tony Robbins’ of the world. I started to see commonalities in success and I found a gap in the marketplace.  All of these individuals are performers, just a different type of performance.  Instead of releasing CDs and music content, they release books and education.  Instead of dancing and theme transitions on stage, they use high energy and speaking to command an audience.  I thought, hey..I could do this!  One day, with the help of God (#DivineClarity) He flooded me  from 2:00 AM – 8:00 AM with a clear and powerful vision.  Imagine if Niagara Falls was corked and then the cork was instantly removed, that’s what this experience of clarity was like for me.  The question that was asked/answered was…

"If Tony Robbins and Michael Jackson had a baby, what would that look like?"

And the next thing I know…the Cauveé movement is born!